What term defines someone who uses or benefits from your products or services?

The term that defines someone who uses or benefits from your products or services is "customer." A customer can be either an individual or an organization that purchases goods or services, thereby deriving value from them. This term encompasses a broad spectrum of relationships, from someone who buys a product for personal use to a business that incorporates a service into its operations. Customers play a crucial role in any business model, as they are the primary source of revenue and feedback that can drive improvements and innovation.

In contrast, the other options are not suitable for this definition. A student generally refers to someone engaged in learning, often in an educational context, and does not directly imply a transactional relationship regarding products or services. A salesperson is a role related to the selling process and does not equate to the end user or beneficiary of the product. Therefore, "customer" is the most fitting answer as it directly relates to the context of utilizing or gaining benefits from what a business offers.